Electronic cigarette market is gradually opened
With the launch of the world's tobacco control smoking campaign, as well as the continuous improvement of people's health awareness have become a major driver of demand for electronic cigarettes. If the proportion of electronic cigarettes after replacement can reach 1%, estimated the world market, the electronic cigarette market size will be about $ 20 billion. 2012 sales of the electronic cigarette is only about 200 million, the future is expected to remain more than 50% growth rate.
China is the world electronic cigarette manufacturing center. 2004 After China advent of worldwide manufacturers increased rapidly, most of them in China. Shenzhen is now China's electronic cigarette production centers nationwide total of more than 150 manufacturers, most do oem, odm, but also has its own brand manufacturers in the domestic low price. According to incomplete statistics, the larger electronic cigarette manufacturers, including Shenzhen together Yuan Group, Shenzhen Mike Weir science and technology,
The United States is the largest electronic cigarette market demands. With the United States to stop the implementation of a ban on imports of electronic cigarettes from China's regulations, so as the rapid development of the electronic cigarette market in the United States to clear regulatory hurdles, plus the United States has better tobacco control policies and good health sense to rapid development of electronic cigarette. Good market is expected to make U.S. tobacco giants have entered the market. Electronic cigarette industry generally believe that the tobacco industry will change the rules of the game, is stepping up investment in production alternative to traditional cigarettes.
Giant to join the electronic cigarette makes competition more intense, master capital and channel advantages for electronic cigarette tobacco giant market becoming giant game of chance industry consolidation will slowly appear.
China is a big country in international production invention electronic cigarette market is still far from open, plus also the first consumer of cigarettes, the future outlook. But demand is lagging behind our electronic cigarette. 2012 domestic cigarette sales of about 2.5 trillion, according to an alternative if the proportion of 1% of each electronic cigarette price of 20 yuan, the equivalent of a pack of cigarettes suction several assumptions corresponding market should be 25 billion yuan. We demand analysis that reason has not been started are: 1 lack of industry standards, bad money drives out good money; 2 positive public opinion below normal; 3 people spending power is not in place, the process needs to change consumption habits. ..
Although the electronic cigarette industry to do fast, but because of the safety of electronic cigarettes has not been accepted, when there is a more stringent regulation, the tobacco industry may be wrestling with the industry adversely.click to read more
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