I was born in a small town in northern ordinary family, in 2009, graduated from Xi'an, a 985 popular university science and engineering professionals. During college absolutely no unexamined, relying on strength took four provincial and municipal awards, university awards more than ten items. Upon graduation, students have to go in the case of the central rate, I chose at the start of a small company. Good prospects for the company, but the current situation is very difficult. My meager income to the end of July last year when, living in poverty, to make ends meet, this time a typical paycheck to paycheck, WANJI invited me to go with a stall. Wan Kat is a private junior college auto majors, half of my fellow, relations have been good. I was on the stall first feeling is: can make some money, but earn very little, simple, low, a little ashamed. Facts behind the proof, my first feeling is totally wrong but under the prevailing economic conditions in distress, I agree, though not proactive. Another reason was that stall, friends Ah Gong night 8:00 to 10:00 stall two hours a month can earn around 1,000 dollars off the total. This number is not high, but for us that night anyway idle is idle, some money can subsidize about how much the cost of living is the first purchase to go along with the Gong Ah, Ah Gong told me, you have to ask when purchasing. how fat this thing? rather than wholesale how this thing? word, in front of a term, followed by a layman. Because the wholesale customers often buy zero stroll past, lied to wholesale in order to bargain, and the wholesale price is often 40% to 50% of the retail price. Wholesalers to buy in order to distinguish the customer is zero or business to purchase, then such a term to distinguish the types of customers within the row. I do not know when this new stalls Friends initial purchase expensive it is easy to get into the first product we sell is nail scissors class hardware. The reason why is because I used to sell these rarely buy things at the flea market, only occasionally bought a few nail scissors, used casually throw, could not find it to buy, others to spread the goods have not bought it. In my own experience, I feel it should sell nail clippers, also found a place intended to stall Li Toyohashi, there are more to sell something, just not selling nail scissors are. So, I WANJI raised 300 yuan, wholesale of nail scissors, key ring, knife, scissors, planer knives, sabers these types of hardware products is the place we started to stall an overpass in the eastern suburbs of Xi'an - Li Toyohashi. Because Ah Gong stall there, but Li Toyohashi less than 1 km away from my residence. Here is an excellent location for amateur swing off Liantan. Li Toyohashi is the commercial center of the eastern suburbs of Xi'an, the eastern side of the bridge next to Wal-Mart, Suning, Parkson, Li & Fung malls, leaves cinema, gym, KTV, playground, restaurants, dining and entertainment consumer sites. Li Toyohashi night 8:00 after a street vendor is free to, which is reached between the provisions of the flyover administrators and unwritten put off their first night and I WANJI sold 8 dollars, probably three nail clippers . Someone asked me the goods when a very nervous, afraid of their own which words that bad, people do not buy it. Customers a bargain I would very stressful, customers are always too expensive or bad that this is not good, the product made me very lack of confidence. (In fact this is just the customer bargaining strategy, I do not know at the time.)
Then a few nights business slowly rising, ten dollars, two dozen yuan, three dozen yuan. Then there has been the star of our first generation product stalls: a wood knife, a single-tone nail clippers (with pink, green, and blue colors, simple and elegant), a simple and robust Keychain ( There are two types of packaging with and without packaging, were selling 4 yuan and three yuan We also found the first counter-offer customers a way to deal with customers will first ask the price keychain with packaging, I answered:. 4 Yuan Customer:. too expensive Me:. this and that, like, without packaging, low cost, and therefore cheaper, three yuan ). Of course, this first generation of star products in the average selling each time a day 1-2, and each earns about two dollars, that they are the star product, I am afraid stalls faithful have to laugh, but they respect me Poor novice stalls, the absolute biggest names put out two or three days, Wan Ji began crying: ! saber, scissors, nail clippers, selling slightly cheaper, shouted the effect is obvious, mostly pedestrians passing by, the flea market for hardware class gadgets rarely noticed, once shouted up, at least let passers-by noticed what we stalls selling yell up, the business will be able to double up, sharing our nightly sales soon exceeded 50 million. Wanji yell at the beginning, I rarely cry. Adjacent booth booth in front of the Friends WANJI hard to say I do not sellers, dragging stalls back. Because of the face, I began to yell it. Yell yelling, pretty used to it, anyway, that word, Saber, scissors, nail clippers, sell slightly cheaper! Nothing complicated, shout out on the line slowly, we expanded the share of the area, increasing the product types and styles, business is also up. Stalls when we reported about the products you can feel: about 10 nail clippers, key chains around 5 models, 5 models of household scissors, cosmetic scissors 3, Sabres 5 models, 2 feet grinding stone, grinding feet 5 models, fruit knife 5 models, manicure sets (3), flashlight 3, there Xiumei Dao, eyebrow clip, dental scissors, nail file, acne needle, dead skin knife, puff, wash flapping, eyeliner, blush brush, Knife, planer, beer bottle opener, wine bottle opener, walnut clip, clip garlic, fish bone shears, digging Ershao, pedicure pliers, grinding foot broaches ...... 4-meter-long cloth, 1.5 meters wide, dense , to put the goods into the five elements of a lot of people looked at our booth was just this section catalog, estimated to dazzle, so many species? Why sell these? How mind?
I have to say, the customer is the best teacher. Before a lot of things I do not know what it is, but when we started selling hardware, I often have clients ask: Do you have any eyebrow shaver? There is no nail ...... these things just for the two swing? Why spread the great master, let alone with not used, is the first time I heard that. But since the customer asked, had this to customer needs. So whether customers say the product is difficult to understand how we feel, as long as the hardware and the like, we say, Tomorrow there, you come back tomorrow to see. In fact, many products are selling later I could not imagine at the beginning, such as: nose hair clippers, wash flutter, grinding foot file, Xiumei Dao ......
Large share of the goods and more, although previous sales of each product than high, but significantly better business together, this is a very simple truth. Two weeks later, we are sharing a night sales exceeded $ 100, in late August, had sold more than 400 a night. That night's performance is the highest share of hardware we age, and I was looking forward to WANJI: If you sell more than 400 every day, that nice ah the other hand, we started the sellers of this month, we began Summing up how the description of each product sold, although not an expert, but slowly began to somewhat experience. As a common approach I stalls selling goods, I will focus on the back because the business is better, our first encounter stall competition. A middle-aged forties began selling the same product. Not only that, he often went wandering near our booth and see what good things we stalls, and then sell the same thing. Fortunately, the result of the competition after two weeks because he is bad business and diverted to sell toys. Where is the reason?
On the one hand, we have too many goods stalls, he was a man, not so much to get the goods, so he only imitate a part of our stalls. He tends to pick us something more eye-catching stalls, stalls do not attract attention to our products and Ms. Beauty Hardware, he did not know what to do, so do not sell. For example: We have stalls there was a price of $ 15, Ohmeda with a magnifying glass nail scissors, great size, very fine workmanship, it is very attractive to the eye, passers-by often took a look. This product certainly caught his eye, he would carry such products. But in fact this product price is too low, poor sales. Many hot product very attractive to the eye, such as: nose hair trimmer. Many middle-aged men ready to buy eyebrow scissors or other small scissors, and I know that they actually WANJI slowly to cut nose, but the customer does not know a professional nose hair trimmer, so one has to ask men eyebrow scissors, we will focus on selling nose hair trimmer , sales have been good. These are imitators can not come to imitate the other hand, his booth far away from us, as long as the customer into their stalls to see, and I WANJI would immediately cry out, knife, scissors, nail clippers, cheap sell cough! must let the customer hear. Customers hear our cries, then we often stalls to compare. Product price is almost two stalls, stalls our product range more whole, more customer choice, so customers in our stalls to buy more. Slowly, he gave up a competitor out of the competition, another contender has emerged. The competition for our booth created a great impact. A stall selling jewelry to advance more than a thousand nail scissors, sell well because of the backlog at home. During this time, his jewelry business worse, look at our share of good business, and began processing the backlog of nail scissors. Since it is a deal Potter, so the price is very low, 2 yuan a. Although the quality in general, but the packaging is very beautiful, cheap, eye-catching ads, so business is good in those days, a lot of customers come to our booth, say things we stalls selling expensive. Despite all the reasons we explain our product quality better than that of home, value for money. But saw his share of the customer, or will think we stalls selling expensive nail scissors, and then we will think of other products are stalls selling expensive. Thus, our share of sales fell by more than half we did not expect is that this encounter bitter competition to develop our booth foreshadowed this data is not high, because it earned a total of fifty or sixty. But selling too easy. As a high school student before that business is bad, it sold an average of one night twenty-three storage box; secondly, we mainly sell our hardware, storage box just put aside, nor crying, asking someone to introduce two We wholesale the third sentence of 20 storage box, and adjacent hardware and sell, I did not expect to sell a 17 that night we decided to shrink hardware vendors, sell hot models. To focus on storage boxes, storage-top box. We equipped with as many styles, including three generous sized boxes, three pumping, the two pumping storage box, cosmetic case, a small cylinder, small frame, can be hung on the wall, frame and specially fitted underwear socks, shaped like a house, like a car, can be a stool to sit ...... because many kinds and all, our share of the storage box business even better than the storage box storage box counter Wal-Mart's business has been a good neighbor to the end of October especially into October, sales of the storage box every night over four hundred yuan, while hardware business over the same period, only one-fifth of the storage box but in the November business storage box suddenly fell more than half, so We understand this is the first time that the high school season is not before the goods are not sellers, but the storage box when the season has not come true, she took the goods and less. Storage box is really popular in the autumn, the days turn cold, people put a thin summer dress it up, it will need more storage box but we are very surprised, when selling hardware business was just okay on a continuous competition and selling storage box When business is better than the hardware, but not being competitive, how is it?
Stall for women, although more familiar to the storage box, storage box, but too heavy (large storage box a one-jin, the total weight of our normal storage box stalls in four or five pounds), they can not take too much goods, style can not be filled and it is difficult to do business. While most men do not know the storage box stall is what stuff, not to mention sell. And we contacted the storage box is purely a fluke. So even if the share of our business is very good, I do not understand the male share of the faithful because not sell, because the female share of the faithful not to sell too. We can monopolize the market around, business is good and nobody imitate.click to read more
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