China electronic cigarette industry is about to erupt

China electronic cigarette industry is about to erupt

Smoking for global tobacco control movement, improved public health awareness is the main driving factor electronic cigarette needs. After assuming the ratio of the electronic cigarette can replace up to 1%, we estimate the electronic cigarette market will be about the global market size of $ 20 billion. 2012 sales of the electronic cigarette is only about 200 million, is expected to continue over the next few years, the growth rate of 50% of the electronic cigarette manufacturing center in China. Electronic cigarette in 2004 came after eight years in China, the rapidly growing global manufacturers, most of them in China. Shenzhen is now China's electronic cigarette production centers nationwide total of more than 150 manufacturers, most do OEM, ODM, but also has its own brand manufacturers in the domestic low price. According to incomplete statistics, the larger electronic cigarette manufacturers, including Shenzhen together Yuan Group, Shenzhen Mike Weir science and technology, the United States is the largest electronic cigarette market demands. December 2010, the Federal Court ordered the FDA to stop the implementation of the provisions of China banned imports from the electronic cigarette, so as the rapid development of the electronic cigarette market in the United States to clear regulatory hurdles, plus the United States has better tobacco control policies and good health awareness, electronic to the rapid development of smoke. Good market is expected to make U.S. tobacco giants have entered the market, they generally think of electronic cigarette tobacco industry will change the rules of the game, is stepping up investment in production alternative to traditional cigarettes. Giant to join the electronic cigarette makes competition more intense, master capital and channel advantages for electronic cigarette tobacco giant market becoming giant game of chance industry consolidation will slowly emerging Chinese market is still far from open, as the invention of electronic cigarettes States and producing countries, but also the first consumer of cigarettes, electronic cigarette demand in our country is lagging behind. 2012 domestic cigarette sales of about 2.5 trillion, according to an alternative if the proportion of 1% of each electronic cigarette price of 20 yuan, the equivalent of a pack of cigarettes suction several assumptions corresponding market we should have 25 billion yuan analysis that demand has not yet Start reasons are:

1 lack of industry standards, bad money drives out good money;

2 positive public opinion less than normal;

3 people spending power is not in place, the process of changing consumption habits need to quit smoking is a major trend, but the world, China is no exception, so the Chinese electronic cigarette market need large outbreak related companies will begin to enter the growth phase of the economy, as time goes further improve people's health conscious, sustained high growth of the industry, will be inevitable!